News and Events

Austin-Tetra Appoints Rip Greenfield to Executive Team

Irving, Texas – Austin-Tetra, Inc. , a leader in global business information management for the supplier and customer intelligence market, today announced the appointment of Rip Greenfield to its executive management team. 

Greenfield has been appointed to vice president of global alliances & business development.  He is responsible for building alliance strategies, partner program development and driving channel revenue across all regions and market segments. He joined Austin-Tetra in January 2003, bringing more than 17 years of experience in sales, partner relations and operations.  His background includes Oracle, PartnerWare, Motive Communications, PriceWaterhouseCoopers and Accenture. Greenfield received a Bachelors of Science and Administration degree from the University of Arkansas.

"Rip brings deep expertise in developing partner relationships and creating new market opportunities for Austin-Tetra," said Phil Berkebile, Jr., president and CEO of Austin-Tetra.  "He has consistently demonstrated his ability to grow revenue by building partner alliances around solution offerings such as spend analysis, strategic sourcing and supplier management applications."

About Austin-Tetra

With headquarters in Irving, Texas, Austin-Tetra has been a leader in business intelligence since 1993 and offers the most comprehensive content-based business information management solutions in the market.  The company sells services into the global supplier management, strategic sourcing and customer relationship management markets.  Austin-Tetra's coverage includes more than 50 million global businesses.  Its' solutions validate, enhance and enrich information on existing suppliers and customers and enable the identification of new ones.  Company services provide customers with enterprise-wide visibility into their trading partner base, enabling thorough analysis to help mitigate business risk, leverage buying power to reduce supply costs and maximize revenue generating opportunities.

For more information, visit the company's Web site at www.austintetra.com

For media information, please contact:

Sandy Garcia
972.756.8100 (office)
972.756.8111 (fax)
sandy.garcia@austintetra.com